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(Your mom could, too.) Ship could stand out by creating a different behavior than we’re used to on most dating apps.More importantly, it comes from the popular, female-oriented content machine Betches, which produces a website, Instagram account, and podcast, among other things.They’re all put together in a group chat within the app where they can discuss profiles, share GIFs, and talk more generally.Friends will see profiles based on their single’s friend’s preferences.Betches’ co-founders tell me that Match supplies the tech expertise for Ship while they provide the branding, marketing, and bigger idea.They wouldn’t say whether they were being paid in Match stock or some other revenue-sharing model.Match Group and the media brand Betches are partnering to launch an i OS dating app that allows users to help their friends pick out potential dates.

“So many swiping apps are tailored toward quick-hit matching that doesn’t stick — which can be good for a certain type of goal, but has made online relationships harder to achieve than it feels they should be with all those options. According to Birch early users will get a lifetime access to all Plum's special features.

For now, there isn’t a revenue model for Ship, although that’ll probably change, assuming it attracts enough people to be successful.

Of course, it’s relatively easy to build and place a dating app in the App Store in 2019, but actually luring users is a challenge.

The company has more than 6 million Instagram followers, and it says 3 million unique visitors come to the site monthly.

Match is likely leveraging that built-in group to see if they can serve as a pool of daters from the onset.

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