The score ranges from 1 (least traffic) to 100 (most traffic).Search Popularity An estimate of how frequently this keyword is searched across all search engines.Bounce rate Percentage of visits to the site that consist of a single pageview.Bounce rate Competitor Average The average bounce rate for this site's competitors.The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.The score ranges from 1 (least relevant) to 100 (most relevant).
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Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
The score is based on the popularity of the keyword, and how well competitors rank for it.
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