A heavily discussed topic already, this isn’t going to be the first, but we wanted to add to and improve the already available guides.
The Type I and Type III have both run for more than five decades.
For this second episode in a batch recording (the first was episode #20), we’re talking about the state of influencers on the heritage style scene. While some wear their jeans raw and unwashed, most prefer to buy jeans that’re already soft and have that faded lived-in look. You’ll discover what cotton is and how you can use this knowledge to tell better stories when you’re selling jeans. This article explores what it takes to design a pair of jeans, and the three stages denim designers go through to do so.
It’s the existence of that grey area that allows collectors to transcend the academics.
Although an official guide would be convenient at times, it would also shatter some of the mystery attached to the Levi’s brand, as well as deprive us of the privilege of sharing the knowledge we’ve found.
The brand was founded by two European immigrants in America, Levi Strauss and Jacob Davis with their patent for copper-riveted jeans.
The original use for the jeans was for miners during the Gold Rush–opportunists at the very bottom of the working class, venturing to California with very limited means, fighting the wilderness, each other, and deadly diseases eager to get a piece of the pie.